ARA -
VERTRAU AUF DEIN GEFÜHL
Making an important - and above all correct - decision for yourself simply feels special.
In the brand relaunch for the German shoe brand ara, we visualize that special moment when you listen to your feelings and suddenly feel the clarity and determination you need to make the decision - just before you take action.
At the same time we target our most important costumers: Strong women!
CEDITS
Responsible on agency side:
Agency: Grey Germany
Acount Director: Sarvin Ejtehadi
Account Manager: Marina Rullmann
Executive Creative Director: Frederik Wetzel
Creative Director: Guillherme Altreider
Senior Art Director: Verena Eckloff • Art Director: Derja Asvar
Head of Production: Anne Stegemann
Responsible on client side:
Head of Marketing: Sabrina Reimann • Marketing Manager: Jeanette Gbür
Production:
Agency: Akkurat, TwoPoint Film • Director: Juliane Taudt