Back in autumn 2022, idealo created a crowd favorite with a high recognition value with the campaign “The price is WOW and always LOW”. The new campaign builds on this success with a well-known melody and familiar characters. A total of three new commercials focus on idealo's mission: to help people make the best possible purchase decision for them.  

The usual colorful and cheerful scenes show people in different situations: Whether it's the slightly overwhelmed man who finds his single apartment trashed by pets (“Clean-up time”), the young family trying in vain to recognize their family photo on a faulty cell phone display (“New cell phone”) or the hostess who realizes that the barbecue is far too small for her hip garden party (“BBQ party”) - with the idealo app, everyone can find exactly the product they need. And at the best price.

Three quirky characters from the previous campaign appear as idealo ambassadors.  Together with the new actors, they celebrate the best prices, while the background chants: “The price is wow and always low: idea-lo, lo, lo, lo, lo, lo, lo, lo, lo”.