MÜLLER - 
WHAT THE VEGAN

The German dairy "Molkerei Müller" is famouse for their milk and joghurt products. 
But now they launch a new product Range of Pudding, Mousse, Mix and drink, 
which all are vegan.
 

The problem:
Most of the non-vegan people out there are not convinced, that vegan product will come with the same 

The solution:
With our new campaign "What the vegan?" we capture the moment of non-vegans trying the Müller Vegan products for the first time. What starts in confusion ends in amazement. Because Müller products - vegan or not - are nothing else than delicious.  "Everything vegan, everything delicious, everything Müller, ... or what?"