

PAULANER –
FC BAYERN MUNICH
The famous German beer brand Paulaner is sponsor of the even more famous soccer club FC Bayern München. Every year, the brand shows the sponsorship and the Bavarian root by the famous "leather trousers shooting". At this shooting the club shows up with the whole team for the first time of the year – no wonder that it's a huge press event in the first place.
I had the honour to be responsible for this shooting during the last years since 2017. It's always a great pleasure and a great challenge at the same time. Why?
There are different sets for the shooting and the shooting itself is only taking
one hour. So while making sure that all the motives are finished in this hour you
also have to make sure that each of the soccer players is at the set he should be
in that minute.




CREDITS
Responsible on agency side:
Agency: thjnk München •
Managing Director / Acount: Thomas Canzar • Managing Directos / Creation: Hans-Peter Sporer •
Creative Director: Dimitros Arampatioglou • Creative Art: Verena Eckloff • Creative Copy: Daniel Höllinger •
Account Director: Ricarda Jacob • Account Manager: Michaela Hüge
Responsible on client side:
Senior Brand Manager: Juri DrunkenmölleR
Production:
Photographers: Neumann und Rodtmann