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Soccer Stadium

PAULANER –
FC BAYERN MUNICH

The famous German beer brand Paulaner is sponsor of the even more famous soccer club FC Bayern München. Every year, the brand shows the sponsorship and the Bavarian root by the famous "leather trousers shooting". At this shooting the club shows up with the whole team for the first time of the year – no wonder that it's a huge press event in the first place. 

I had the honour to be responsible for this shooting during the last years since 2017. It's always a great pleasure and a great challenge at the same time. Why?
There are different sets for the shooting and the shooting itself is only taking
one hour. So while making sure that all the motives are finished in this hour you
also have to make sure that each of the soccer players is at the set he should be
in that minute. 

PAULANER FCB

CREDITS

Responsible on agency side:
Agency: thjnk München 
 
Managing Director / Acount: Thomas Canzar  Managing Directos / Creation: Hans-Peter Sporer  
Creative Director: Dimitros Arampatioglou  Creative Art: Verena Eckloff   Creative Copy: Daniel Höllinger 
 
Account Director: Ricarda Jacob  Account Manager: Michaela Hüge

Responsible on client side:

Senior Brand Manager: Juri DrunkenmölleR

Production:

Photographers: Neumann und Rodtmann

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