WESTLOTTO -
REBRANDING & CAMPAIGN
WestLotto is THE lottery of Northrhine-Westfalia in Germany.
With the new campaign "Spielspaß made in NRW" (Playfun made in Northrhine-Westfalia) we didn't only kick off playfun as the center of our brand but also the first film campaign WestLotto has ever seen.
Together with a new developement of the Corporate identity we were able to establish WestLotto as a more modern brand and the go to when it comes to laying lottery.
CREDITS
Responsible on agency side:
Agency: GREY Germany •
CCO & President: Francisca Maass • Managing Director: Natalie Martens •
Executive Creative Director: Frederik Wetzel • Jens Schröder
Senior Art Director: Verena Eckloff • Senior Copywriter: Jonas Hegemann, Konstantin Schwone
Account Director: Sarvin Ejthadi • Sophie Bruhn
Freelance Producer: Christine Kastens
Production
Akkurat
Director: André Maat
Responsible on client side:
Leader Campaign Management: Gregor Espenkott • Campaign Manager: Marie Dickhoff