MCDONALD'S -
CHRISTMAS PICKLE
Christmas is all about family and traditions. So how could McDonald's,as a family brand be part of people's Christmas? With one of the most discussed foods in
our restaurant: a pickle!
We brought the - in Germany almost forgotten – Christmas tradition of the pickle ornament hidden in the Christmas tree back to life in a cross-media campaign.
Next to our commercial, in which we reinterpreted the story of the Christmas
pickle, we went on telling the story on all Social Media Channels and generated a lot of PR Buzz. The additional Merchandise finally made possible, what we wanted to reach:Bring McDonald's as close to the families as you can get on Christmas Eve: Right into their Christmas trees.
AWARDS:
ADC Auszeichnung (Crossmedia campaign)
CEDITS
Responsible on agency side:
Agency: LEO'S THJNK TANK / thjnk München •
Managing Direction: Hans-Peter Sporer, Andreas Pauli, Armin Jochum •
Creative Director Art: Marie Legat • Creative Director Copy: Desiree Leiprecht •
Creative Art: Verena Eckloff • Creative Copy: Daniel Höllinger •
Account Director: Massimiliano Galvagni • Account Manager: David Groove •
Agency Producer: Daniel Thiele
Responsible on client side:
Chief Marketing Officer: Susan Schramm • Senior Director Marketing: Jörn Winkler